Laura V. Hudson

Chief Marketing Officer
Ward and Smith, P.A.
919.277.9218 Fax 919.277.9177
Post Office Box 33009, Raleigh, NC 27636-3009

Laura is the Firm's Chief Marketing Officer.  She oversees the Firm's strategic marketing, communications, and business development efforts. 

In a career spanning than two decades, Laura has advised mid-sized multi-office law firms in the Southeast. She has served on several legal marketing industry boards, most notably on the international board of the Legal Marketing Association ("LMA"), where she co-chaired the association's Governance Task Force and Governance Committees.  She is also the founder of the LMA's Raleigh City Group, and the 2023 President of LMA's Southeast Region. 

Laura has a Yellow Belt certification in Legal Lean Sigma® and Project Management from the Legal Lean Sigma Institute. She also served as an appointed member of the North Carolina State Bar Board of Legal Specialization from 2018-2023.


  • M.A., Communications, The University of Georgia
  • B.A., English, Communications, The University of North Carolina at Chapel Hill

Honors and Distinctions*

Recognized by North Carolina Lawyer's Weekly as a "Unsung Legal Hero" in 2017

Professional and Community Affiliations

* Please see the following websites for an explanation of the membership standards for the following recognitions:;; and

An attorney‑client relationship may only be established through direct attorney‑to‑client communication that is confirmed by the execution of an engagement agreement. The content of any unsolicited email sent to Ward and Smith, P.A., or to any of its attorneys at an email address available on this website, will not create an attorney‑client relationship and the contents of such unsolicited email shall not be considered confidential. Therefore, do not use this website or the email addresses available on this website to provide confidential information about yourself or a legal matter to Ward and Smith or any of its attorneys.

  • American Board of Trial Advocates
  • Legal Elite Business North Carolina 2024
  • Super Lawyers 2021
  • Recognized by Best Lawyers 2023
  • U.S. News Best Lawyers 20234

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