Intellectual Property Rights: A Necessary Ingredient of a Brewer's Brand Strategy
Angela P. Doughty, CIPP/US, AIGP, FIP
Norman J. Leonard
Written By Angela P. Doughty, CIPP/US, AIGP, FIP and Norman J. Leonard
Intellectual property rights were on the minds of many brewers at this year's Craft Brewers Conference ("CBC") in Washington, D.C. The CBC workshops on trademark and copyright protection were well attended. The takea…