Register Now for IP Summer School Session 3: Trademark 101

A strong brand is one of your business’s most valuable assets.

But too often, business owners invest in names, logos, product lines, websites, and marketing materials before confirming whether their brand can be protected, or whether it may already belong to someone else.

Ward and Smith’s IP Summer School continues on July 30, 2026, with a practical, business-focused session on trademarks.

Led by Erica Rogers, a North Carolina State Bar Board Certified Specialist in Trademark Law, this session will give business owners, executives, in-house teams, and trusted advisors a clear understanding of how trademark rights are created, protected, and enforced.

From the moment you put a name on a product, launch a logo on a website, or build recognition around a service, trademark law is already part of your business. The question is whether your brand is protected in the way you think it is.

During this session, Erica will cover:

• How trademark rights are created
• Common trademark mistakes that can become expensive
• Why clearance searches matter before launching a brand
• Practical steps businesses can take to protect what they are building

Register for FREE today!