Ward and Smith, P.A. Chooses InterAction for Relationship Management

Ward and Smith, P.A. has selected Lexis® InterAction® from LexisNexis® Enterprise Solutions as the firm’s client relationship management solution. The solution will provide attorneys with insight on marketing and business development activities related to current and potential client relationships. This information is a key tool for assessing business needs and strengthening ties within the communities served by the firm.

InterAction will serve as a centralized resource for all relationship information at the firm and is integrated with the firm’s e-marketing platform to support the marketing and business development team in efficiently executing campaigns and delivering events. The team will use the intelligence gathered from InterAction to effectively manage the firm’s key client initiatives.

LexisNexis InterAction is the leading CRM solution for legal and professional services firms. InterAction enables these relationship-based organizations to create the relationship intelligence they need to uncover new business opportunities. By including functionality for signature capture, engagement strength scoring, and business development tracking and reporting, InterAction provides firms with a complete marketing and business development solution.

About LexisNexis® Legal & Professional

LexisNexis Legal & Professional is a leading global provider of content and technology solutions that enable professionals in legal, corporate, tax, government, academic and non-profit organizations to make informed decisions and achieve better business outcomes. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. Today, LexisNexis Legal & Professional harnesses leading-edge technology and world-class content to help professionals work in faster, easier and more effective ways. Through close collaboration with its customers, the company ensures organisations can leverage its solutions to reduce risk, improve productivity, increase profitability and grow their business. LexisNexis Legal & Professional, which serves customers in more than 175 countries with 10,000 employees worldwide, is part of RELX Group, a world-leading provider of information and analytics for professional and business customers across industries.